Remember when marketing simply meant creating amazing advertisements that people would love so much they couldn't wait to buy your product? In fact, you may not remember because this theory has long ...
You don't have to know the numbers to know mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is ...
Marketers have long considered what they do to be an art, but how they do it has morphed into a science. This seismic shift requires merging marketing's best practices with data science and ...
Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive ...
Aficionados of classic video games recognize the technique in a heartbeat: it causes background images (or words) to move at a different speed from foreground images (or words) while scrolling. As ...
If video killed the radio star, then the internet is killing the television star. According to her 2017 report on Internet Trends, Mary Meeker found internet ad spend will exceed television ads for ...
Can your customers easily navigate your website from any device they have on hand? That includes a desktop, a laptop, a tablet, or a smart phone. If they have problems navigating your site on any of ...
Just under a year ago, YouTube Product Manager Zach Lupei announced the introduction of Bumper ads. These six-second videos are ads designed to be more suitable among smartphone and similar ...
Travelers dislike surprises. Before they book a trip, they're inclined to not only scour reviews, but also study pictures of a hotel, local attractions, restaurants and even the cabin of the plane.
