A media audit is an analysis of advertising campaigns to determine the effectiveness of advertising costs.
Our media director will sweep through your media channels (digital, television, radio, print, etc.) to understand if you've been obtaining maximum ROI on your ad spend.
What are the benefits of a media audit?
Verify previous media delivery & placement to analyze completion and ROI
Track & analyze operation of advertising across multiple channels to give high-level view of ad spend
Identify parts of your media strategy that can be adjusted to maximize success
Here's what's included in your free media audit:
We'll go over goals & target audience for media campaigns to gain a clear understanding of objectives.
We'll identify all media platforms where ad dollars are spent & gather the relevant data needed.
We'll analyze the data through media buying tools & market research to gauge media campaign performance.
We'll provide a comprehensive report of the media audit findings & provide expert recommendations for improvement.