SEO (Search Engine Optimization)
SEO has the ability to improve business rankings and overall visibility.
When professionally nurtured, SEO drives more visitors to your website - increasing your lead conversion rate and ultimately, your revenue.
SEO also has the potential to influence buying behavior through the relevancy and authority of your website and content.
3 Critical Components of a Successful SEO Strategy
This critical first step ensures that Google can scan and index your website and pages without any problems.
Important factors for proper technical setup:
Website navigation & links
Simple URL structure
Dead links/broken redirects
Sitemap and Robots.txt files
Content provides information on a particular issue or problem. This can be through a blog page, web page, product recommendation, or video.
Important content SEO factors include:
- Keyword Optimization
Meta title & meta description
- Non-Keyword Optimization Factors
Multimedia (videos, diagrams, audio players)
Also known as backlinks, these are references to your content on other websites. These links signify to Google that your content is authoritative and trustworthy.
Important Google factors for SEO links:
Popularity of the linking site
Trust in a domain