The Future of Marketing: 3 Key Factors

Remember when marketing simply meant creating amazing advertisements that people would love so much they couldn't wait to buy your product? In fact, you may not remember because this theory has long since gone by the wayside. Way back when, marketing and sales were essentially the same thing; professionals in this field were tasked with creating memorable pitches that would serve their clients for the moment -- just long enough for them to sign on the dotted line.

Any reputable Las Vegas digital marketing agency will tell you that a few years equate to a few centuries when it comes to marketing. If the past predicts the future, the next few years will see explosive advents in the marketing realm.

As always, Google is a leader in the analytics and data-mining field when it comes to consumer behavior. Here's what you should know:

1. Micro-Moments will Build Momentum

A couple years ago, micro-moments burst onto the scene as the next big thing. As it turns out, they weren't a fast-moving fad. Instead, they've become a staple for smart marketers who know how important it is to keep their fingers on the pulse of their consumers at all times.

Going forward, micro-moments will set the stage when it comes to meeting consumers' ever-evolving expectations. They'll be used to deliver more personal interactions as people search for information and seek assistance.

Mobile research and ease-of-use will continue to become more customer-centric. Just think, Google already reports 20 percent of searches within its app are performed by voice. That's just the beginning.

2. Maximized Mobile Experiences are Essential

You no longer have the choice as to whether you want to go mobile or stay with a traditional website. If you want customers, you'll be easily found on their phones. 

The trick here is maximizing the experience, not just existing. Nobody will care how nice your site looks if it loads too slow because they will be long gone by the time the page is ready to make its full appearance.

The Accelerated Mobile Pages (AMP) Project aims to increase load speeds and boost site efficiency. Our Las Vegas digital marketing agency will be paying attention to this project, since, "for every second delay in mobile page load, conversions can fall by up to 20 percent," according to Think with Google.

3. Machine Learning will Make a Name for Itself

Tailored advertising is a must-have. Consumers expect messages that are specifically designed for their own unique desires. Once you have that down, you need to figure out how to target them at the exact moment they're most likely to make a purchase.

This is where the programmatic revolution comes in, bringing with it data, analytics and machine learning to best optimize advertising performance.

Are you in search of a Las Vegas digital marketing agency that "gets it"? We do! Our ADTACK team works to make the future brighter for each of our clients. Download our free guide Defining: Digital Marketing and get ready to get started!