You don't see it every day, but it pops up more than it should: the grand re-opening event. Consumers may view this type of event as a way to cash in on extended promotions and discounts. But ...
Launching a new business is akin to a balloon launch – the act of releasing something promising into a great unknown with no guarantee it will take flight and soar.
Is your marketing centered on your customer? Before answering, look at what your marketing focuses on the most. That will give you the answer and you may be surprised it is not customer centered. ...
By now, we've all gotten comfortable living the future of marketing: digital interactions, social media, mobile and hyperlocal targeting, and consumer-controlled advertising. Of course, comfort only ...
We all know the internet changed the world in innumerable ways. What was once normal life is ancient history. While everything was certainly turned upside down with the advent of the internet, some ...
The snickers about those darn “cord-cutting millennials” have barely quieted down – not to mention the ensuing fears they would hasten the demise not only of cable TV, but satellite and “regular” TV, ...
Google AdWords is one of the most effective methods of paid online advertising and as such is utilized by small, medium, and large organizations across the world. Google AdWords, when used ...
You've probably figured out that marketing isn't messing around. Consumers' expectations are high. If you want to compete with The Other Guy, you've got to address your customers' pain points, wants ...
When most people think about personalized content, they think of software that sticks someone's first name into an email so it seems like it was crafted just for her. Not only is that so 1997, but we ...
So now you have the easy answer to one of your questions: many of the people you see, hovering over and clicking away at their smartphones, are probably looking at ads.
