Marketers have long considered what they do to be an art, but how they do it has morphed into a science. This seismic shift requires merging marketing's best practices with data science and ...
Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive ...
Aficionados of classic video games recognize the technique in a heartbeat: it causes background images (or words) to move at a different speed from foreground images (or words) while scrolling. As ...
If video killed the radio star, then the internet is killing the television star. According to her 2017 report on Internet Trends, Mary Meeker found internet ad spend will exceed television ads for ...
Can your customers easily navigate your website from any device they have on hand? That includes a desktop, a laptop, a tablet, or a smart phone. If they have problems navigating your site on any of ...
Just under a year ago, YouTube Product Manager Zach Lupei announced the introduction of Bumper ads. These six-second videos are ads designed to be more suitable among smartphone and similar ...
Travelers dislike surprises. Before they book a trip, they're inclined to not only scour reviews, but also study pictures of a hotel, local attractions, restaurants and even the cabin of the plane.
You don't see it every day, but it pops up more than it should: the grand re-opening event. Consumers may view this type of event as a way to cash in on extended promotions and discounts. But ...
Launching a new business is akin to a balloon launch – the act of releasing something promising into a great unknown with no guarantee it will take flight and soar.
