It's time to do something when you're having difficulty focusing and it begins to affect the quality of your work, your productivity or both. In a quiet, reflective moment – obviously, out of the ...
When YouTube launched bumper ads in April 2016, they were touted as “little haikus of video ads” – 6-second ads that users could not skip even if they wanted to. As a marketer with more ways to spend ...
You don't have to agree. You may even disagree. And you certainly don't have to change how you use social media based on what you read, though you might. Sometimes, marketers can find great value in ...
We live in a world where timing is everything. You brush your teeth at a certain time, leave the house to get to work at a certain time and have a schedule of after-work activities you must adhere ...
Determining your optimal video length is one of the first and most important steps advertisers and businesses need to negotiate during the video planning and production stages. Video length will ...
If you're on the sensitive side, you might consider it a verbal spanking – and one that stings. But the people at Hubspot have marketers' best interests at heart and want them to catch up with social ...
So what do you get when you ask 10 different SEO companies to name the most common mistakes they continue to see businesses of all sizes and specialties continue to make in their quest to get noticed ...
Every marketer learns early on: no matter how robust sales may be at the moment, your product or service must be marketed to new customers at all times. New customers represent the future lifeblood ...
Remember when marketing simply meant creating amazing advertisements that people would love so much they couldn't wait to buy your product? In fact, you may not remember because this theory has long ...
You don't have to know the numbers to know mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is ...