For a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of ...
If criticism hurts, then a negative online review can feel like a double-punch. It's upsetting enough to read a complaint about your business, but knowing your current and potential customers can ...
Many business owners think of design as something artists conjure up out of their creative depths -- that coming up with the right color scheme, choosing the best font and lining up the best graphics ...
"Where do you see yourself in five years?" It's a question you may have asked applicants a hundred times during the interview process, but when's the last time you asked yourself that question? It's ...
As a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just ...
Ah, the evolution of the internet. First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the ...
There was a time around the turn of the century (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions.
Ah, the joys of ad targeting on Facebook. It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows ...
Capturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to ...
How do you measure success? If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button." And while that might provide ...
