In any industry, business goes through ebbs and flows. When business is booming, it's often easy to see how your marketing efforts make a big impact to your bottom line. When the tidal wave hinders a ...
Digital marketers who pride themselves on creativity, dedication and reliability know a great deal of what they do depends on up-to-date information and data. Without their arsenal of digital ...
The importance of social media marketing in this day and age can't be overstated. The value in being able to engage directly with your audience should be pretty clear. However, one important social ...
Too much of anything is rarely a good thing. This includes marketing. Whether you’re the owner of your own online or brick-and-mortar business, the CEO of a multi-million-dollar corporation, or the ...
Social media management systems can make it easier to track, create, and manage your content across social network channels such as Facebook. They allow you to see what’s being said about your brand ...
It can be difficult for a business to consistently publish on social media. With a social media calendar, you can maximize online communication with customers while reducing effort by planning ahead. ...
Whether you’re the owner of your own business, or you're at the helm of a company's marketing department, you know keeping up with the Joneses and staying in sync with 21st century marketing ...
Here's something you've probably noticed in day-to-day life, but may not have connected to your marketing: People are often using their mobile devices in short bursts, rather than long sessions.
Social media is a powerful marketing tool because it encourages engagement. When current and potential customers interact with your Twitter or Facebook posts, your brand stays visible and your ...
Launching a new website can be a lengthy endeavor, but no phase is more critical than the few days immediately before and after its launch. This is the make-or-break window of action that will ...
