Social media management systems can make it 
easier to track, create, and manage your content across social network channels such as Facebook. They allow you to see what’s being said about your brand and give you ways to better and more effectively engage with readers.
These five tools can help save time while providing the specific information you need to make your Facebook marketing more effective:
- Hootsuite
Hootsuite has a free, basic version loaded with useful marketing tools. It allows you to post text, photos, links, and more to various social media profiles, including Facebook. You can post at specific times you select and send private messages to select groups you’d like to target.
Analytics help determine how well your Facebook marketing is working, with data on subscriber growth, engagement levels, and traffic sources.
- TabSite
TabSite allows you to add sweepstakes, photo contests, and giveaways to engage readers and source leads on Facebook. You can give users the option to share your content for extra points andhelp boost awareness of your brand as well as increase leads. TabSite will then allow you to export your leads and market to particular subsets of your audience.
The analytics offer specific information about how many times your content was shared, so you can see which promotions are the most effective.
- Sprout Social
Sprout Social organizes information on your dashboard into six useful areas: Messages, Tasks, Feeds, Publishing, Discovery, and Reports.
It’s easy to monitor your messages and filter them by social profile, including deleting messages so your stream stays current. In addition, you can easily view your past engagement with a lead and can add profile information to be available next time you look at interactions with that individual.
- Crowdbooster
Crowdbooster allows you to easily plan and schedule your Facebook posts. These posts are continually analyzed by Crowdbooster’s software, and you’ll receive recommendations about how to improve content and timing to better adapt your message to your audience. Information is presented in easy-to-read graphs and tables, and you can export the data to create your own customized reports.
You’ll receive information on what posts are best resonating with your followers, as well as recommendations on how to better reach social media influencers who communicate with your brand.
- Post Planner
Post Planner offers different tools to help you promote your content and engage with readers. Search, find, and post photos that have gone viral. By using this simple method, you can increase visibility for all your posts.
You’ll also receive information on trending content for particular areas of interest, enabling you to tailor your posts to what’s currently popular. Real-time analytics will help you see which of your posts are most effective at engaging readers.
For more information on how to optimize your Facebook marketing, contact ADTACK Integrated Marketing at 702-270-8772.
