Social media is a powerful marketing tool because it encourages engagement. When current and potential customers interact with your Twitter or Facebook posts, your brand stays visible and your customers feel visible too. However, Twitter polls take that interaction to the next level. Your readers' and followers' options are no longer limited to retweets, favorites or "likes". Now, they can voice their opinion and participate in marketing efforts by casting votes in multiple-choice polls.
Custom Twitter polls were announced on October 21 and started popping up in early November. As you use Twitter to stay in touch with your target demographic, polls may help you accomplish the following marketing goals.
Stay Human with Humor
Everyone loves a funny commercial, and the same goes for social media marketing. Big brands such as Taco Bell, Charmin and Old Spice regularly land free publicity with puns, jokes and sarcastic replies funny enough to inspire trending hashtags and blog posts. This attracts the attention of people who wouldn't follow the brands otherwise, and it makes large companies seem more human and down-to-earth.
If your Tweets are funny enough to make your followers chuckle – or better yet, retweet – you will leave a positive impression that lingers when it's time to make a spending decision. If you can't think of a funny question to ask, use a poll to throw a friendly barb at a competitor and ask users to pick sides.
Capitalize on Pop Culture Trends
Twitter hashtags are a popular way to keep your brand or business on the pulse of current events. Now you can add hashtags to polls, and when people search for that trend, your poll will break up the visual flow of text posts.
During the feature's first week, at least one clear trend emerged: "meta" polls about polls, in which comedians and companies wondered whether to use polls. You may also use polls to participate in hot conversations. For example, collect reactions to a referee's call or celebrity breakup.
Develop & Promote New Products
Use the power of democracy to improve your business model. Twitter is already a great way to solicit or respond to customer feedback. Now you can do both by incorporating common feedback into your polls, making it clear your company is receptive to its customers' needs.
Use polls to gauge interest and understand preferences as you develop new products, services, and solutions to current problems. When you do have a new update or product to announce, use polls to engage your customers in the hype. Instead of posting static reminders or making a single announcement without fanfare, drop hints. Announce that a change is coming, and ask your customers to guess different details.
New features, layouts and social media movements will continue to emerge, and your business will only flourish by evolving alongside modern marketing technology. Start by seizing the potential of Twitter polls to boost your online visibility today.
