Towards the end of the year, the world changes a little bit. Things get a little softer, jollier and the sales start. From Thanksgiving to New Years, there’s promotions and deals and your business ...
As a tourist, part of your excitement comes from exploring the area, learning about the culture, and experiencing new adventures. As a local tour guide, you know that you need to utilize social media ...
Nowadays, businesses in the tours, attractions and tourism industry deal with competition from not only local competition but also companies located around the world. With social media’s ever ...
Unfortunately, no matter what industry you work in, it’s impossible to make everyone happy. With today’s technology however, it’s easier to have a small situation blown out of proportion and ...
The marketing funnel refers to the multi-step process of converting your leads into sales. Prospective customers go through the following stages before they become paying customers:
It is increasingly common for consumers to do research on most events, places and products they’re interested in. This applies to extended trips like vacations, and shorter activities, such as an ...
Is your sales team wasting time on leads that are still getting cold feet on making a purchase? Rather than spending resources on these leads, marketing and sales teams should work to better qualify ...
There was a time around the turn of the century (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions.
Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive ...
Is your marketing centered on your customer? Before answering, look at what your marketing focuses on the most. That will give you the answer and you may be surprised it is not customer centered. ...
