The marketing funnel refers to the multi-step process of converting your leads into sales. Prospective customers go through the following stages before they become paying customers:
- Customer Awareness
- Interest
- Education
- Commitment
- Purchase
Adapt your marketing campaign to these changes to gain more customers at each stage:
The Marketing Funnel Isn't a Straight Shot
Traditionally, the marketing funnel was a linear experience. However, today's funnel isn't quite as clear cut. Customers may take steps to purchase a product (like adding an item to their digital shopping cart or booking a consultation for a service) and then, abort the process to complete more research. They are willing to explore alternatives at every stage of the buying process.
It’s important to take steps to attract customers who desert the purchasing process. Use reports and search data to determine why customers are abandoning their purchases, and take steps to remedy these issues.
Customers Want Assistance at Every Stage of the Purchasing Process
Today's customers expect to receive prompt assistance at every stage of the marketing funnel. They don't want to wait for answers to their questions. Make it easy for your customers to get the assistance they need using a medium they are comfortable with. Instead of having customers call your business with questions, equip your website with an interactive live chat or real-time email service. Having easily accessible content on your website that addresses common questions and problems is another way to assist your clients.
Technology Has Equipped Customers With More Buying Tools
The rise of smart phones and tablets has revolutionized how potential customers research their prospective purchases. Most people have a device capable of conducting research at any location and at any time of the day.
Customers want more information about their potential purchases. Some items customers might browse before making their buying decisions include:
- Online reviews
- Videos with product demonstrations and tests
- Buying guides
It's essential for your company to use digital advertising and video marketing to help prospective customers with their research.
It's Important to Start Your Funnel With High-quality Leads
High quality sales leads are more likely to become paying customers. Ideally, your funnel should begin with individuals who have shown some type of interest in your product or service.
At ADTACK, we use specific, targeted methods to draw customers to your marketing funnel who are already interested. We’ll show you how to utilize content that encourages potential leads to act, such as submitting a form for more information. Contact us today at 702-270-8772 to schedule a free assessment.
