As a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just ...
Every marketer learns early on: no matter how robust sales may be at the moment, your product or service must be marketed to new customers at all times. New customers represent the future lifeblood ...
Marketers have long considered what they do to be an art, but how they do it has morphed into a science. This seismic shift requires merging marketing's best practices with data science and ...
Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive ...
If video killed the radio star, then the internet is killing the television star. According to her 2017 report on Internet Trends, Mary Meeker found internet ad spend will exceed television ads for ...
It's no secret that Google is constantly making changes to its algorithms. While their mission is to make the service more streamlined, intuitive and overall appealing to users, these changes ...
The advent of the internet and spread of smartphones have changed the world as we know it and local advertising is no exception. With a smartphone in every consumer's pocket and millions interacting ...
They’re used to validate customer preferences, identify trends and verify the quality of products and services. They lend credibility to assertions in virtually any argument – at least if people are ...
As a business owner, it behooves you to take a page out of the best-selling books with regard to optimizing the performance of your website. When website visitors are engaged, they spend more time on ...
