page out of the best-selling books with regard to optimizing the performance of your website. When website visitors are engaged, they spend more time on your website. The more time they invest, the more likely they are to give you their contact information. With this crucial information, you can “close the deal” – and ideally open a new and profitable chapter for your business.
Picture the possibilities
While visuals are vital, it's important to expand your definition and not confine it to pictures alone. Great pictures can be captivating but there are other ways to add visual appeal to your website to sharpen the most effective tools in your marketing strategy.
Undertake a thorough review of your website and look for ways to:
- Place data (and especially numbers and statistics) in visual terms. Incorporate simple charts and graphs with catchy headings and look for places to enable people to get the picture on their own.
- Mirror your corporate image with fonts. Err on the side of choosing readable fonts, but don't underestimate the value of how a new, stylish typeface can update and invigorate a website.
- Put your corporate signature on bullet points. Most people have “gotten the memo”: bullet points help make content faster and easier to read. But no one says you have to resort to the tried-and-true black circles, like everyone else. Get creative and use images that stay true to your business, while keeping the bullets fun.
- Write more meaningful links. Research shows: readers look for those blue, underlined words on a website page. Links are visuals, too. At the same time, readers are likely to speed over links that are too short. The message short links unwittingly send is: they're not worth the time to explore.
- Artfully capitalize on white space. Website pages are not newspaper pages, crammed from the left to right margins with words and pictures. Research shows website readers comprehend more when a page integrates white space to give their eyes a reprieve.
Unifying these ideas – while using color effectively – takes skill and finesse. It also happens to be one of the skills the marketing professionals at ADTACK have mastered to virtual perfection. Call them at 702-270-8772 for a free consultation and let them work with you so you can begin enhancing your website with visuals – and put your profitability on a higher flame.
