The purchasing funnel has long been a place where sales and marketing folks come to odds with each other. Depending on which side of the fence you're speaking with, each team contributes to the ...
Producing a great blog that attracts the readers you want requires consistency, resourcefulness and creativity, day in and day out. The payoff? Higher traffic, loyal followers, better leads and if ...
As a business leader, you have a million things to do every day. You're balancing payroll, helping customers, negotiating with vendors, and, every now and then, you get to have lunch, too. There's a ...
Humans respond emotionally to color and form almost immediate and lasting impressions from this deliberate choice of expression. For businesses, the stakes are even higher because color represents ...
We recently wrote about influencer marketing -identifying and engaging with those who hold power in your industry – and how it helps your reach your targeted audience. But how do you find those ...
You may have a solid marketing strategy that includes consistent blog posts, regular promotion of your content, and beautiful email capture campaigns, but are you attracting people who will actually ...
In life, not much is certain but death and taxes. In the business world, you can almost assuredly add one more item to the list: Sales folks rarely ever speak the same language as the marketing team. ...
It doesn't matter how much money you spend on an advertising campaign, a referral from a third party is often much more convincing than anything you might have to say about yourself. Customers are ...
Cross-Channel marketing is a strategy many marketers are beginning to implement in order to extend their reach as well as to provide consumers with a more seamless experience. So what exactly is ...
When it comes to creating content, visual images are some of the most effective forms of content you can use. One of the reasons for this is because images tend to drive more social engagement than ...
