Every business has a blog, right? Maybe, but a better question might be, do they utilize it correctly – or at all? Various surveys suggest that approximately 50% of businesses with a website use ...
Each year, Google's Year in Search video provides a short, yet insightful, look back at what we were most captivated by throughout the prior year. A new term has hit with significant force, created ...
If you haven't heard, Facebook rolled out a major revamp to their "Like" system worldwide, after months of testing in a handful of regional markets, called Facebook Reactions. Now, if a user ...
Whether you’re the owner of your own business, or you're at the helm of a company's marketing department, you know keeping up with the Joneses and staying in sync with 21st century marketing ...
Speed is a relative term, particularly when you’re talking about the Internet. What was considered just a couple years ago to be a lightning fast experience would today be considered moving at a ...
Even after all of the success that social media outlets like Twitter, Facebook, and Snapchat have had, they're still competing to win each other's audiences and as a result, your time and attention.
LinkedIn may be one of the oldest business platforms, but it operates with a youthful enthusiasm, constantly upgrading its core service and embracing new and exciting ways for its over 400 million ...
Local marketing is an extremely powerful way for small businesses to connect with new customers in their area. It levels the playing field and makes it possible for smaller businesses to compete with ...
Here's something you've probably noticed in day-to-day life, but may not have connected to your marketing: People are often using their mobile devices in short bursts, rather than long sessions.
When running an online campaign, monitoring your stats on a regular basis is extremely important. Doing so enables you to determine what's working for you and what isn't, allowing you to adjust and ...
