Every business has a blog, right? Maybe, but a better question might be, do they utilize it correctly – or at all? Various surveys suggest that approximately 50% of businesses with a website use their blog to drive sales and growth. And it works: over 80% of online consumers trust what they read on a blog, over 60% of consumers make decisions based on recommendations they read on one, and companies who blog receive over 95% more links to their site. If you’ve been asking yourself “Does my website need a blog,” we have some questions of our own for you.
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Do You Want More Site Visitors?
A blog is one of the best, and most cost-effective ways to drive traffic to your website. If you regularly add great content to your blog, you not only provide useful information to your visitors, you make it easier for search engines to find you. In fact, writing between 21-54 blog posts can increase traffic generation by up to 30%. You’ll also receive inbound links, raise brand awareness, and increase customer engagement and loyalty. -
Do You Want Visitors to Become Leads?
One of the best ways to covert visitors into leads is through the calls-to-action (CTAs) you include in your blog posts. Instead of one static CTA that appears on your website’s pages, a CTA included as part of a blog post full of valuable information stands a better chance of converting visitors into loyal readers and paying customers. -
Would You Like to Be Seen as an Authority in Your Business?
The best blogs attract the right people, and entertain and inform them at the same time. If you are perceived as an authority with valuable information and insight to share, people will return to your site again and again. Authoritative blogs may be the more difficult type to produce, but the payoff is well worth it. They increase your reputability and credibility, and inspire your readers to share with friends, family, and colleagues. -
The Payoff
While there’s no such thing as an instantaneous payoff, blogging done right shows results. Start now to build a blog with lasting value that offers people answers to questions. Want to learn more about how to jumpstart your inbound marketing strategy? Download our free guide.
