Today, it's nearly impossible to do business without taking advance of online resources. From the explosion of online shopping to the nuances of digital marketing, the Internet has changed the ways ...
With all the chatter about micro-moments, it can be easy for marketers to go overboard. Micro-moments are the key times when consumers pick up their phone with the express purpose of making an action ...
Mark down 2016 as the beginning of the online supershopper era. This is the year savvy shoppers (and savvier marketers) really began to embrace the power of online and mobile shopping. The tide first ...
You've got a problem on your hands. And if the people around you are being honest with you, it's no small problem: your website isn't converting visitors into potential customers.
The advent of the internet and spread of smartphones have changed the world as we know it and local advertising is no exception. With a smartphone in every consumer's pocket and millions interacting ...
Smart marketers know how to focus targeted messages to reach their audience. They are adept at identifying the needs of various demographics and reshaping their messages according to those needs. A ...
They’re used to validate customer preferences, identify trends and verify the quality of products and services. They lend credibility to assertions in virtually any argument – at least if people are ...
With social media being all the rage, it's an important marketing tool that business owners should use to their full advantage. Twitter polls work particularly well since Twitter is such a popular ...
