Choosing a domain name for your website isn't
something that should be taken lightly. After all, it is a name that will be used to identify your website, therefore impacting not only your site, but also your brand. Make note of the following things you should consider before choosing a domain name.
Branding
The domain name needs to be one that can easily be branded. For instance, a domain name that is easily remembered and is unique is one ideal for branding. Hyphens and numbers should be avoided, as the use of these symbols can make your domain name sound generic, rather than a marketable brand.
Easy to Pronounce
Choose a domain name people can easily pronounce. If someone can't pronounce it, they likely won't remember it, and even if they do, they likely won't be able to spell it. Therefore, choosing a domain name that is difficult to pronounce can unfortunately lead to less traffic for your website.
Keep it Short
The shorter a domain name is, the easier it is to remember, to share with others, and to type. However, remember it needs to be pronounceable, so it's important not to get carried away and go too short.
Opt for .com
Although there are many TLD (Top level domain) extension options, .com is extremely well known and is easy to remember. For people who are not tech savvy, .com is the most recognizable TLD extension.
Be Aware of Current Domain Names
The last thing you want to do when choosing a domain name is to choose one that infringes on the domain name of another business. This is dangerous territory and can ultimately lead to a lawsuit.
Capture What You do in the Domain Name
It's great when the mention of your domain name captures what you do in the mind of others. Any type of association between your domain name and your business is huge. After all, if you hear a domain name and have no idea what type of business it is, it's more likely to go in one ear and out the other.
Be Flexible
If the domain name you want isn't available, it's okay to modify it, rather than scrap the whole idea of that name. Go ahead and add a prefix or a suffix, use. net rather than .com, or modify your desired domain name a bit.
ADTACK knows the importance of carefully choosing a domain name that works for your particular business. If you'd like more information about choosing a domain name or would like a free consultation, please don't hesitate to contact us at 702-270-8772.
