Picture This: Ultimate Guide to Photos on Social Media

By ADTACK Marketing on June 15, 2019

You’ve set aside time daily to post, interact and engage on social media. You know where to find all the files and you know the message you want to convey.

Now you can spare yourself valuable time by consulting our cheat sheet below, compiled with the help of Hubspot's blog post. All data is given in width by height unless otherwise stated.

(px= pixels)1

Etsy

  • Thumbnails: 75 x 75 px
  • Listing pages: 170 x 135 or 155 x 125 px
  • Profile photo: 400 x 400 px
  • Shop Icon: 500 x 500 px
  • Order receipt banner: 760 x 100 px
  • Mini Banner: 1200 x 160 px
  • Big and Carousel Banner=1200 x 300 px
  • Collage Banner: Depends on number of images. 
    For 2: 600 x 300 px.
    For 3: 400 x 300 px.
    For 4: 300 x 300 px.
  • Team logo=170 x 100 px
  • Item listing photo= at least 1500 px wide.

    Tip: Keep your background clean and light to appeal to prospective buyers.

Facebook   

  • Cover photo: 815 x 315 px
  • Profile image: 180 x 180 px
  • Highlighted image: 1,200 x 717 px
  • Shared image: 1,200 x 630 px
  • Shared link thumbnail image: 1,200 x 627 px

Tip: For the best results, increase the image resolution at the same scale as the minimum size.

Instagram   

  • Profile image: 110 x 110 px
  • Photo size: 1,080 x 1,080 px
  • Photo thumbnails: 161 x 161 px

Tip: Maintain an aspect ratio of 1:1 on square photos.

LinkedIn   2

  • Background image: 1,500 x 425 px
  • Profile image: 400 x 400 px
  • Career cover photo: 974 x 330 px
  • Banner image: 646 x 220 px minimum
  • Standard logo: 400 x 400 px maximum

Tip: Choose your banner image carefully; it's one of the most prominent features on your page.

Pinterest   

  • Profile image: 165 x 165 px
  • Board display: 222 x 150 px
  • Pin sizes: 236 px wide (height adjusts with platform)

Tip: Since creating boards is vital, select photos that are relevant to each board.

Tumblr   

  • Profile image: 128 x 128 px
  • Image post: 500 x 750 px

Tip: When posting, pick a photo that complements your brand and fits the page layout.

Twitter   

  • Header photo: 1,500 x 500 px
  • Profile image: 400 x 400 px
  • In-stream photo: 440 x 220 px

Tip: Follow the maximum file size of 5 MB for photos & 3 MB for animated GIFs.

YouTube  

  • Video uploads: 1,280 x 760 px
  • Channel cover photo: 2,560 x 1,440 px

Tip: Many different platforms and devices can stream videos, so be sure to optimize photos for each one.

With this info at your fingertips - which social media channel will you tackle first?

An ADTACK Plan For You

If you are looking for help with your social media efforts, contact the ADTACK team at 702-270-8772 or fill out our online form. We look forward to hearing from you and helping you ADTACK your marketing efforts.

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Published by ADTACK Marketing June 15, 2019