A digital marketing strategy is a plan for your company to use online marketing channels to achieve specific goals. To get the most from your efforts, it's important to incorporate a few essential elements. Here are some guidelines to follow as you develop your digital marketing strategy:
1. Know Your Audience
Regardless of your marketing campaign, it's important to know who you're marketing your product or service to. Before you can develop a digital marketing strategy, identify who your target audience is, using data whenever possible to support your goals. Here are some buyer details to keep in mind as you define your audience:
- Buyer location
- The average age of your buyer
- Your average buyer income
- Goals of your typical buyer
- Challenges that your buyer may face
Consider all of these details as you produce a persona that identifies who you want your digital marketing strategy to appeal to.
2. Identify the Best Digital Marketing Tools for Your Needs
Businesses have access to an ever-expanding selection of digital marketing tools, such as numerous social media advertising options (including both paid and organic alternatives), email campaigns, display retargeting tools for online ads, and applications to analyze the success of your websites. With so many great alternatives, it's easy to get lost in the shuffle.
Instead of trying to use all the tools available to you, identify what digital marketing tools will offer the best return for your digital marketing strategy. Does your website have a history of losing potential customers mid-transaction? Display ads retargeting tools can encourage these individuals to return to your site and complete their purchases.
Maybe you're spending a lot of your marketing budget on paid social media posts but seeing little traffic in return. Reevaluate your strategy to make sure that you're using the right social media platform and content for your business. For example, if you run a craft business, videos are likely to be more effective at attracting customers interested in learning new techniques (and purchasing the required supplies) than word-heavy blog posts.
3. Have a Long-Term Plan
As you create your digital marketing strategy, see that you're developing a plan for the next 6 to 12 months. It takes time to implement the various components of your digital marketing strategy and to evaluate their effectiveness. A comprehensive strategy will break down what you're going to do monthly, or even weekly, to achieve your goals. It will also define what you want to accomplish so that you can determine if your efforts are working or if your strategy needs to be adjusted.
Let ADTACK Help You Establish a Customized Digital Marketing Strategy
Need more guidance with your digital marketing strategy? Create a competitive advantage for your business through strategically executed, customized, marketing solutions. Contact ADTACK Marketing at 702-270-8772 to get started, today!
