You may have a solid marketing strategy that includes consistent blog posts, regular promotion of your content, and beautiful email capture campaigns, but are you attracting people who will actually become long-term customers?
Lead Generation Marketing
Attracting qualified leads is crucial to online success. That means delivering the right message to the right people. It doesn’t make sense to water down your message to try and appeal to the widest audience. Instead, you need to research, develop and create buyer personas that drive the right kind of traffic to your website. Who are the right leads? Those who share their contact information, interact with your brand, and buy your products or services.
In other words, you want to pitch to your niche and convert them into customers. Once you understand it’s the quality of the people you advertise to, not the number, you’re on your way to creating campaigns that attract those high quality leads that increase your conversion rates.
Why Focus on Conversion Rates
Conversion rates are the percentage of prospective leads who take whatever specific action you want them to. For example, they could be:
- The number of visitors to your website who; call your business, schedule an appointment, purchase goods or services, or fill out an email capture form.
- The percentage of those callers or visitors who are issued bids or offers.
- The chunk of those bids or offers result in paying customers.
Increase Conversion Rates
If your marketing strategy is not attracting qualified leads that increase your conversion rate, there are steps you can take right now to remedy the situation. Making sure your website is mobile friendly, planning a robust social media strategy, and offering useful content through blogging are three of the most effective.
A Mobile Friendly Site
Companies who optimized their sites for mobile triple their chances of increasing conversion rates to 5% or above. Mobile customers are increasingly more comfortable in using their devices for online transactions. The brands who have already invested in improving the consumer experience by optimizing their websites for mobile are reaping the benefits of this shift. A responsive website gives you the leg up you need to compete in today’s market.
Tweet, Post & Share
Get your message to your audience by reaching them where they can be most often found. Social media engagement – be it Facebook, Twitter, Instagram, or LinkedIn, offers opportunities to capture email addresses, run contests, and lead people to your site. And remember, each qualified lead you connect with is likely to share with like-minded friends and followers.
Blogging for Qualified Leads
No matter how unique your niche, you can count on there being people who are looking for the content you create. Resolve now to regularly post useful content that is of value to your targeted audience. Blog posts are the fuel for all your other marketing channels. Without great content, nothing else works.
Attracting qualified leads does not have to be difficult, it only requires a little more time. To learn more about how to hone in on the ideal buyer for your business, contact ADTACK today to schedule a free consultation.
