The end goal of any marketing strategy is to sell a product or service to a willing customer, but your success depends highly on how well you generate interest in the product and convert those leads ...
More and more people are using their personal voice assistants to enhance their everyday lives. Personal voice assistants have proved they have more than novelty value, as users are now asking Alexa ...
Just under a year ago, YouTube Product Manager Zach Lupei announced the introduction of Bumper ads. These six-second videos are ads designed to be more suitable among smartphone and similar ...
Google AdWords is one of the most effective methods of paid online advertising and as such is utilized by small, medium, and large organizations across the world. Google AdWords, when used ...
Every business owner wants to believe his or her website is so visually appealing and teems with so much extraordinary content that people will absorb it thoroughly and progressively: starting at the ...
You know those people – the kind who say attitude is everything. While their perspective can be applied to many applications in life, it might come up a little short with pay-per-click advertising. ...
Google AdWords is a well-known service for advertising your business online with pay-per-click ads. But despite its familiarity, many people are scared to actually use them due to unfounded fears and ...
When Google changes the configuration of its letters to mark a national holiday - as it often does - people notice, comment and critique. So when Google makes a fundamental change, as it recently did ...
Whether you’re the owner of your own business, or you're at the helm of a company's marketing department, you know keeping up with the Joneses and staying in sync with 21st century marketing ...
Mobile usage -and mobile marketing- have exploded in the last few years. It's increased so quickly, it's caught many off guard. Don't be one of them. If you aren't thinking mobile already, it's ...
