Mobile usage -and mobile marketing- have exploded in the last few years. It's increased so quickly, it's caught many off guard. Don't be one of them. If you aren't thinking mobile already, it's definitely time to get started!

Ten Numbers That Show Mobile Marketing Is Bigger Than Ever

1. Number Of Online Adults With A Smartphone: 80%

   At this point, usage of mobile devices is nearing true ubiquity. The "always on, always connected" nature of the Internet means more opportunities to reach potential buyers with your message!
2. 

   Percentage Of Internet Traffic From Mobile: 60%

   It was only in 2014 that mobile traffic eclipsed desktop/laptop traffic. Now it's already at 60%, and with multiple vendors now pushing high-end tablets as laptop-killers, that number can only rise higher.

3. Smartphone Users Who Don't Leave Home Without It: 83%

   Just in case you think we're only talking about occasional use here, we're not. Most smartphone users never leave home without their device, and rely on it throughout the day.

4. Local Mobile Searches Resulting In Offline Purchases: 78%

   Don't believe the nay-sayers who claim people aren't using your store for online shopping. More than 3/4 of local business searches result in local offline purchases.

5. Consumers More Likely To Contact Local Businesses With Mobile-Friendly Sites: 61%

   Consumers aren't just using mobile websites; they're coming to expect them. If someone is unable to properly load your website on their mobile device, it becomes a big deterrent to them.

6. People Searching Local Businesses At Least Once A Month: 38%

   No one knows their own city perfectly, and plenty of users are accustomed to using their mobile devices to look up local business information. This is another number likely to only grow in the future.

7. Mobile Searchers Who Expect Results Within 5 Miles: 69%

   Mobile searching isn't just local, it's very local. This is why it's vital to make sure your business has correct addresses listed online, so it can be suggested to everyone who's nearby.

8. Mobile Shoppers Who've Used Mobile Coupons: 75%

   One thing that hasn't changed is people's love of coupons. They're just using mobile devices to access them instead, which is something else they can research while on the road. So send out those e-coupons for extra exposure!

9. Percentage Of Mobile Clicks In Paid Searches: 50%

   Mobile advertisements are poised to become the dominant form of online ads. Mobile ads also offer much more variety in their potential interactions, such as redirecting users straight to an app download, with more opportunities for engagement.

10. Americans Searching On Mobile By 2018: 200 Million

    When we say these numbers are growing, we're not kidding. In just a couple years, roughly 2/3 of the entire country will be searching businesses via mobile. A mobile focus now is a future-focus.

In short: Pretty soon, every online marketing strategy will be a mobile strategy. Get a head start by downloading our free guide to Jumpstart Your Inbound Marketing!