Digital marketers who pride themselves on creativity, dedication and reliability know a great deal of what they do depends on up-to-date information and data. Without their arsenal of digital ...
In a world where most people have multiple devices designed to serve different purposes, businesses likewise need to develop various channels of advertising if they want to garner an audience.
Each year, Google's Year in Search video provides a short, yet insightful, look back at what we were most captivated by throughout the prior year. A new term has hit with significant force, created ...
Local marketing is an extremely powerful way for small businesses to connect with new customers in their area. It levels the playing field and makes it possible for smaller businesses to compete with ...
Here's something you've probably noticed in day-to-day life, but may not have connected to your marketing: People are often using their mobile devices in short bursts, rather than long sessions.
When running an online campaign, monitoring your stats on a regular basis is extremely important. Doing so enables you to determine what's working for you and what isn't, allowing you to adjust and ...
For those representing consumer packaged goods, the digital marketplace has not always been a top focus area. Though not all brands have embraced the power of emerging technologies, at least when it ...
Whether you have your own marketing blog or are a business owner in need of some fresh ideas, it's a waste a of time seeking inspiration in all the wrong places. One of the best ways to stay on track ...
The legal landscape is continually evolving when it comes to the ad industry. Advertisers should pay close attention to these four trends to guard against running afoul of the law and being subjected ...
Competitive analysis is defined as “identifying your competitors and evaluating their strategies to determine strength and weaknesses relative to your own product or service.” Competitive analysis is ...
