Tips for Jumpstarting Your Advertising PPC

By ADTACK Marketing on April 07, 2021

Boost your traffic, reach your business goals and drive your sales with a strong PPC campaign. PPC (pay-per-click) is an advertising and marketing method that allows you to bid for ad placement. You decide what keywords you want your ads to appear for, dictate how much you're willing to pay, and decide what constraints you want to attach to your ad placement.

If (and only if) a customer clicks your ad, you pay a fee. Even if the customer doesn't click your ad, they're still exposed to your company's name. When advertising with PPC, here are some tips to follow to help you jumpstart your campaign. 

1. Decide Where You Want to Advertise with PPC

Many people associate PPC advertising with Google or another search engine; however, this isn't your only alternative. Social media platforms, like Facebook, Instagram, and Twitter, also offer some form of PPC advertising. The best platform depends on your company and your current campaign. For example, if you run a boat rental business or offer local tours, you might benefit from advertising with PPC on social media. Potential clients like to use social media to research reviews, info, and pricing regarding local services.

2. Narrow Down Your Keywords

When choosing keywords for advertising with PPC, opt for specific keywords. There are a couple of reasons for this; there's less likely to be competition for super-specific keywords, meaning that your ad is more likely to be displayed. Individuals searching for precise keywords are also more likely to be farther along in the buying process. They have a fairly good idea of what they want to buy or where they want to go. 

Assume that your company offers fishing tours. Fishing charters is too generic for your keyword. Focus on the type of fish your charter targets or the areas that your company serves. A suitable keyword might be "striper fishing charters on Lake Mead" or "half-day bass tours."

3. Revisit Your Campaign

PPC advertising isn't a "set it and forget it" type of marketing. Instead, it requires constant tweaking for optimal success. Make it a point to frequently revisit your campaign so you can determine what aspects are working and which attributes are a waste of your budget. 

Perhaps you notice that clicks from certain time periods don't translate into sales. You might black-out these time periods from your campaign. Or, maybe need to include negative keywords. Negative keywords are words that mean your ad shouldn't be displayed. This may be because they're irrelevant to your service or because they don't translate to sales.

For example, if you run a boat dealership that sells new and used boats and handles maintenance and repair issues, you might find that keywords that include the word "cheap" don't result in sales. It's reasonable to make cheap a negative keyword for your PPC advertising. 

Contact ADTACK for PPC Advertising 

Need more guidance on creating a strong advertising PPC campaign? Connect with ADTACK Marketing today at 702-270-8772 to get started!

Published by ADTACK Marketing April 7, 2021