Here's something you've probably noticed in day-to-day life, but may not have connected to your marketing: People are often using their mobile devices in short bursts, rather than long sessions.
When running an online campaign, monitoring your stats on a regular basis is extremely important. Doing so enables you to determine what's working for you and what isn't, allowing you to adjust and ...
Mobile usage -and mobile marketing- have exploded in the last few years. It's increased so quickly, it's caught many off guard. Don't be one of them. If you aren't thinking mobile already, it's ...
Do you use email marketing to drive business? Even in the age of social media, email is still one of the most powerful marketing tools you have available. With email, you can send a targeted, ...
Mobile technology has had an incredible impact on the way we live our lives, and its influence with consumers continues to grow. Marketers are beginning to understand that consumers interact with ...
Pinterest, which has been described as "the world's bulletin board," used to be thought of solely as a site for crafting and other do-it-yourself projects. It has since evolved to become a very ...
For online marketers, Google Analytics is an indispensable tool. When properly set up, it provides valuable insights that can be used to fine-tune any online advertising efforts. After you customize ...
Are you looking for an affordable and lightweight way to manage and schedule your social media posts? If so, Buffer could be what you need, but it's important to understand its limitations as well.
Social media is a powerful marketing tool because it encourages engagement. When current and potential customers interact with your Twitter or Facebook posts, your brand stays visible and your ...
