If you want more exposure for your content: It must be seen. It must be really good. It must be quick and easy to share. Make your posts nearly effortless for your readers to share and you’re well on ...
Other business professionals have doubted the staying power of email marketing, but not you. While new channels threatened to shake its dominance, you remained convinced of the viability and ...
The purchasing funnel has long been a place where sales and marketing folks come to odds with each other. Depending on which side of the fence you're speaking with, each team contributes to the ...
Producing a great blog that attracts the readers you want requires consistency, resourcefulness and creativity, day in and day out. The payoff? Higher traffic, loyal followers, better leads and if ...
As a business leader, you have a million things to do every day. You're balancing payroll, helping customers, negotiating with vendors, and, every now and then, you get to have lunch, too. There's a ...
Humans respond emotionally to color and form almost immediate and lasting impressions from this deliberate choice of expression. For businesses, the stakes are even higher because color represents ...
We recently wrote about influencer marketing -identifying and engaging with those who hold power in your industry – and how it helps your reach your targeted audience. But how do you find those ...
You may have a solid marketing strategy that includes consistent blog posts, regular promotion of your content, and beautiful email capture campaigns, but are you attracting people who will actually ...
In life, not much is certain but death and taxes. In the business world, you can almost assuredly add one more item to the list: Sales folks rarely ever speak the same language as the marketing team. ...
It doesn't matter how much money you spend on an advertising campaign, a referral from a third party is often much more convincing than anything you might have to say about yourself. Customers are ...
