We live in a world of ever-changing ideas 
and never-ending evolutions. Consumers' attention spans are short, and if you want to stay top-of-mind, you have to know how to be relevant at all times. This means you have to understand how to navigate trending content so you can stay at the forefront of concepts and conversations, allowing your audience to view you as an authority figure when they're searching for the stuff you offer.
When you already have an entire business to tend to, it can be tough to keep up with the content that's popular at the time. Here are a few ways you can cash in on relevant topics so your content stays on-trend:
- BuzzSumo. Looking for topics to post right now? BuzzSumo's "Trending Now" feature will help you find topics that have hit it big across the internet in the last two hours. If you're standing by your keyboard and ready to get into some conversations, this is an excellent way to start getting the word out about your company by way of strategically-placed participation in threads.
Looking for a more long-term fix? Try the "Most Shared" section of BuzzSumo. This will help you understand which content internet users are finding most useful because they share it with their social networks. Dabble into this feature to mine ideas for your next content campaign.
Pricing: A limited free version is available. Paid subscriptions are available at $99, $299, and $999 per month.
- Google Trends.A cost-friendly option brought to you by one of your favorite search engines, Google Trends is a free tool that will help you identify some of the hottest headlines hitting the virtual newsstands. You'll find the most searched stories, ranked in order of popularity based on an algorithm that places the number of searches for a specific item against total searches performed on Google in the same time frame.
Once you find a story of interest to you, simply click on it to learn why it's trending and what data backs it up.
- Content Explorer by Ahrefs.Want to know how your keywords are trending across the world? This easy-to-use site lets you filter down popularity and find the best-performing keywords by searching on specific phrases. Based on the number of social shares articles within the defined topic have had within a specified time frame, you'll be able to see which articles make it to the top of the list.
This site is built on understanding backlinks. Armed with the knowledge of which sites are linking to a particular piece of popular content, you can easily target audiences for outreach on your future campaigns.
Inbound marketing was once a trend in and of itself, but it has since become a way of life that's necessary for businesses both big and small. If you're having trouble keeping up with trending content, it may be time to call in the experts. Jumpstart your inbound marketing efforts by contacting our team at Adtack today!
