Middle-of-the-funnel content doesn’t always get the same attention as content aimed for the other parts of the funnel, but it should. In fact, some experts consider it the most important part of the ...
They say the worst thing you can do when you write is waste a lot of time and space on virtually hollow words that really don't say much, also seems pointless at best.
From researching and planning the trip to sharing happy memories with family and friends, social networking has changed how people vacation. Having a solid presence on social media is imperative in ...
Medical writers have been following the “script” for years: They write in short, concise sentences. They employ verbs; they eschew most adjectives. And whatever they're writing, they make their ...
Everybody knows necessity is the mother of invention. The people of the Faroe Islands have shown necessity also can be the mother of creativity, at least with regard to Google Street View.
Everywhere you turn in this world, you're faced to communicate with friends, family and co-workers in order to build relationtionships. This is what makes the act of communication very important. ...
If you’re new to the digital marketing world, you may not be familiar with the jargon that comes with it, particularly the acronyms. To help you catch up, we’ve put together a short glossary that’ll ...
Like any great company, Facebook is continually looking to innovate and increase its functionality. Facebook at Work (or FB@Work) is its newest, most exciting endeavor by the social media giant that ...
While morning show hosts and millennial blogs tend to focus attention on the 'fun' and 'glitzy' examples of wearable tech, like fitness trackers and smart watches, the bigger impact of this shift is ...
All good content marketers have an agenda, but they also understand to go beyond the brand-forward approach of traditional marketing. At the center of the most successful content marketing strategies ...
