Whether you have your own marketing blog or are a business owner in need of some fresh ideas, it's a waste a of time seeking inspiration in all the wrong places.
One of the best ways to stay on track and inspire good topic ideas is to follow industry leaders known for highlighting the newest and brightest topics of the day. It's much easier to spot trends when you're on the front lines. Here are some of our favorite websites we recommend for blog inspiration and staying on top of marketing insights:
- Moz. Mos has long been a leading authority on SEO, but recently they've also been providing excellent, detailed articles about inbound marketing. But Moz subscribers don't just go for the articles themselves, this website acts as a forum for some of the world's smartest marketers to put their own comments in. Check out their articles AND their comment sections for the ignition of your own marketing inspiration.
- KISSmetrics. This is a must-read blog and website for any marketer, and is perhaps our most linked-to website for hard facts and important statistics. From industry studies to vetted business tests, the material posted on Kissmetrics is near always interesting and useful, on any given day you should be able to find something that you can learn from and expand or act upon either in writing or real business situations.
- Positionly. The people behind Positionly provide SEO software designed to make research and rank enhancement easy and effective, but its their blog that we really enjoy. At Positionly, you can find expertly written, high-end articles on a great variety of SEO and digital marketing conversations. These are posts that go beyond your typical 350 word snip-it, to really delve into the information at hand and provide all sorts of tips, tricks, and advice for the reader. Their wealth of information is a gold mine for both the writer looking for blog inspiration and the business reader looking for real solutions.
- The Content Marketing Institute. Where many blogs are heavy on the opinion and light on the research, the blog at Content Marketing Institute serves up healthy portions of both. This is an excellent source for frequently published industry research with its founding goal being the intention of actively propelling the content on online marketing industry onward and upward. Mouse over to this blog for whenever you're in need of some supporting and in-depth research for your next blog post, or if you're looking for some tips and tricks on enhancing your company's content marketing.
While these websites are a great starting point for your marketing blog inspiration, there are a ton of helpful websites that will help spark your next viral blog topic. Content marketing is the future of B2B digital marketing. Let us know what your favorite marketing blogs are by clicking the button below.
