peers in the manufacturing industry who feel the same way: It's difficult enough to keep up with changes in your dynamic industry, but when you add marketing to your plate, you feel a case of “white-knuckle syndrome” starting to overwhelm you.
Let our marketing experts at ADTACK explain why a digital marketing strategy is a must for your manufacturing business – at least if you want to fortify your marketing efforts and reinvigorate your bottom line.
Revisit the basics with your digital marketing strategy
If you've been involved in your business' marketing initiatives, you probably know more about digital marketing than you're giving yourself credit for. It's the adjective that matters most; “digital” marketing singles out electronic mediums, especially the Internet (including your website), social media, mobile phones, digital TV and radio.
A digital marketing plan ensures all of these mediums and the messages contained within them work together with purpose and clarity to achieve your sales goals.
One of the country's leading marketing group, the American Marketing Association, is traditionally cautious about endorsing marketing methods until it is convinced of their veracity. So its endorsement of digital marketing should pack extra meaning: “Digital marketing no longer is an add-on. It's an imperative.”
See if these manufacturing challenges sound familiar
If you think manufacturing is different – that it belongs in a group by itself – you've got a point, especially with regard to the specific marketing challenges people in your industry face.
In a recent poll of manufacturing professionals, Hubspot found their top marketing challenges as:
- Proving the ROI of their marketing activities
- Managing their website
- Targeting and managing content
Digital marketing is tailor-made for these three challenges
Digital marketing can help you conquer these challenges – provided, again, that you adopt the “north star” strategy of developing a comprehensive strategy. One that teems with thorough research, a sensible rationale and sound strategies and tactics that will illuminate the path you ought to take – and redirect your efforts if you veer off course:
- A digital marketing strategy can provide you a much better grasp of the success of your marketing initiatives through the use of concise, well-crafted landing pages. These pages are vital, for they allow you to gather contact information about prospective manufacturing clients. And they allow you to see which pages are performing and which pages need to be tweaked for optimal benefit. Keep in mind, you can bolster the return on your investment with pay-per-click advertising, which can provide you with even speedier results.
- A digital marketing strategy puts your website front and center as the chief ambassador of your manufacturing business, which is probably why you created it in the first place. Building each page of your website around one keyword is crucial; it is the crux of a smart search engine optimization strategy. But don't overlook the power of posting videos, which can be repurposed and used (maybe in a shorter format) on other digital mediums.
- A digital marketing strategy pivots on the strength of the content you produce, and here the possibilities can positively transform your manufacturing business. Burnishing your brand and good name is an obvious place to begin with a content marketing plan. Good content, after all, should be promotional. But great content can do so much more, such as educating your clients about products and positioning you as a go-to expert in the manufacturing field. Engaging, compelling content that encourages participation allows you to open a dialogue with your clients and vendors and provide you with key insights to better serve their interests.
Our marketing professionals do more than understand the language of manufacturing; they speak it, too, and can articulate it into a comprehensive digital marketing strategy that will address the three greatest challenges businesses like yours face. Call ADTACK for a consultation at 702-270-8772 – and let us help you regain your grip over white-knuckle syndrome.
