What You Can Learn from How Online Marketing Companies Market Themselves

Are you ready to start vetting online marketing companies to assist with your marketing campaigns? One thing to keep in mind when perusing potential companies is how they market themselves. This is a good indicator of how the company will market your business. Here are some things to look for: 

3 Key Things to Look for when Vetting Online Marketing Companies

Make sure to check out each company’s website. The quality of their site is a good indicator of the quality they'll bring to your marketing campaign. 

Take note of the design. Is it easy to read? Are the colors and graphics aesthetically pleasing? Does it offer adjustments for individuals with a disability who require accommodations?

Spend a few moments reading some of the website's content. Confirm that it's well-written and clearly conveys information. It should be specific and answer as many questions as possible. Check that the content consistently includes a clear call-to-action that inspires users to act.

You want online marketing companies with websites that reflect high standards, as these standards will carry over to your marketing campaign.

It's increasingly important for businesses to integrate social media into their online marketing campaigns. You want to work with online marketing companies that prove via their actions that they know how to run a successful social media account.

Look for a company with a healthy number of followers and regular user engagement. Their posts should be a mix of fun content and business-related posts to provide a variety of topics that are likely to keep users satisfied. It's common for online marketing companies to use multiple social media sites. See that the company has the same branding and a consistent message across every platform, as followers appreciate consistency and transparency. 

Spend some time reading reviews from online review sites to learn more about how the company treats its customers. Are the reviews generally favorable? How does the company respond to less-than-stellar reviews?

Ideally, the company you’re researching should respond to negative reviews in a respectful manner and attempt to work out a resolution off the review sight. No company is going to have a perfect customer satisfaction record, but you can tell a lot by how a company responds to dissatisfied clients. 

Work with Our Experts

ADTACK Marketing is among the top online marketing companies on the West Coast, serving businesses across a broad spectrum of industries. Give us a call today at 702-270-8772 to speak with a marketing specialist about a free marketing assessment.