When creating a marketing campaign, it's important for your campaign to appeal to your ideal customer. To ensure that your content is reaching your preferred buyer, you'll need to create marketing customer personas. Here’s how.
What Are Customer Personas?
A customer persona, also known as a buyer persona, is a description of someone who represents your ideal buyer. This is ultimately the preferred audience for your marketing campaign. Customers' personas are specific and include the details of individuals who are your preferred customers. Crafting a customer persona helps you understand their likes, dislikes, buying patterns, and purchasing obstacles. Here's an example of some things to include in a customer persona:
- 40-year-old female
- Lives in a rural area by choice
- Married with children
- Works outside the home
- Yearly income of $50,000
- Likes baking, crafting, reading, and board games
- Goals are to spend more quality time with her family and have more time for her interests
- Main obstacle to purchasing is cost
It's not uncommon for your campaign to have multiple customer personas that you're trying to appeal to.
Why Are Customer Personas Important?
Your customer's personas are important because they help direct your marketing campaign. A campaign that's trying to appeal to a single male in their 20s with limited income will be dramatically different than a campaign trying to reach a married male in his 60s with discretionary income.
Understanding your customers' personas help you reframe their campaigns to fit their perspectives. You can also make adjustments so that it addresses any specific concerns or worries that they may have. Adjustments to your campaign should make it more desirable to at least one of your customer personas.
Knowing your customers' personas also helps you adjust the ideal demographics for your ads. This ensures that your advertising budget is spent as efficiently as possible. You might also adjust your advertising channels so that they're more likely to reach your preferred customer.
How Are Customer Personas Created?
Customer personas are created by conducting audience research. You don't want to assume anything about your ideal buyer; instead, answer any questions that you have with research. Remember, a customer persona isn't just a collection of characteristics. It's a collection of traits designed to mimic the intricacies of a real person.
Let ADTACK Help You Build Your Customers’ Personas
The number of customer personas that you create will depend on your business. Businesses that offer a more generalized product may need hundreds of personas. Companies with a more niche product may only produce a few customer's personas. Contact ADTACK Marketing today at 702-270-8772 for more information.
