When Facebook launched its mobile ad network in the fall of 2014, it promised to take mobile targeting to a new level, targeting users by who they are, not only by what they've done. The Facebook Audience Network (or FAN for short) lets marketers take their Facebook ads off Facebook alone and into participating apps.
As part of your marketing arsenal, FAN ads can be extremely handy tools. You can now run banner, native or interstitial ads off the Facebook platform to encourage app installs, and you can use the integrated tools to help you target those ads more effectively. As reaching the right audience is the ultimate goal, FAN ads combined with Facebook Audience Insights should help make sure your ads reach the right users.
What Are Facebook Audience Network Ads?
In short, FAN ads allow marketers using Facebook to extend their reach through platforms other than Facebook. If you have your own mobile app, you can use FAN ads on it to advertise your business, and you can advertise on other mobile apps as well. An impressive example of how well they can work is offered by the global education technology software company, Rosetta Stone, whose ads were highly successful in driving users to install their app. The company’s marketing arm credits the FAN ads for delivering quality users at extremely favorable costs.
New Tools and Improvements of FAN Ads
Since introducing FAN ads, Facebook has introduced a large number of improvements and tools to support them, which has led to a 500% increase in participating apps since the October 2014 release, as well as changes in the appearance and function of the ads. Other updates and tools include:
- Facebook found that most top or bottom banner ads were being ignored, so they introduced Native Ad Templates, which focus on an integrated placement for ads, and increase conversions in the meantime. Best for native ad best practices; publishers can customize a wide range of features such as fonts, ad height and more.
- Facebook developers have built a horizontal scroll feature, which they’ve found increases ad engagement and increase the numbers of ads shown.
- Native ad management tools let you manage multiple native ad requests, ensuring that your highest performing ads are delivered at optimum times to the right audience.
Who Can Use FAN Ads?
FAN ads are available for all users. They don’t require any extra effort or advanced ad strategies on your part. To run them, you simply select “Audience Network” as a placement option for your campaign. They offer an exciting opportunity to extend the reach of your Facebook ads, which is so important as social media’s reach continues to grow. Surveys have consistently shown that Facebook ads work, so it makes sense to give FAN ads a chance for increasing your own marketing reach. ADTACK can help you create, plan and schedule Facebook ad's. Contact us using the button below for a free social media evaluation.
