Video has long been a lucrative format for advertising, and with the rise of the internet and social media, online video ads have now become accessible to virtually any business - whether you have a handful of employees or thousands. But creating a successful ad can still be challenging. That’s why our team at ADTACK Marketing has created this guide. It can help your business learn how to make engaging video ads for social media that can entertain and inform your customers, expand your reach, and generate leads.
6 Tips for Creating Valuable & Engaging Video Ads
Not every video ad is going to be a viral hit, but you should try to make your ads as valuable to your customers as possible while also keeping them entertaining enough to grab and hold their attention. These six tips can help you get started:
1. Identify Your Audience
Learn how to best reach out to your customers. Do they prefer how-to videos or product demonstrations? Humorous skits? What are their average ages and preferences? What are their preferred social media platforms? By getting to know your audience, you can target your ads more successfully and make enjoyable content that will organically drive visitors to your website and social media pages.
2. Determine the Problem that Needs to be Solved
Ultimately, your product or service should be the best solution for whatever problem your customer faces. Identify that problem and determine how your product or service can solve it. Be prepared to demonstrate those steps in your video, as well as the unique benefits of your product or service and what makes it different from the competition.
3. Choose a Video Concept
Select a video style or format that will best demonstrate the advantages of your product or service. How-to videos may be the best option for things like tools, while tutorials may be more appropriate for software or electronics. Clothing or fashion items may need more creative videos, while services like insurance may be best served with humorous or thought-provoking skits.
4. Write a Script
The right script can really make your ad shine. It needs to grab the attention of your customers the right way, it needs to be relatable, and it needs to demonstrate how exactly your product or service can solve their problem.
5. Create Your Video
You don’t have to have the best equipment or an expensive studio to create a successful video, but it will take plenty of time and patience. Learn which formats and video lengths are best for each platform, and get to work filming and editing your video. While there are plenty of resources to help you learn how to make video ads for social media, working with a professional video marketing company can often streamline the process and make it easier and more enjoyable for your entire team.
6. Stay Engaged
Once the video is uploaded and leads start coming in, make sure to stay engaged with each customer to increase your chances of conversion. Remain active on social media, respond to comments on your videos, and answer any questions you may receive. When customers see a business that is responsive to inquiries, they will be more likely to make a purchase.
Video Marketing in Las Vegas, NV
Are you interested in video marketing but do not have the expertise or equipment to get started? Talk to our team at ADTACK Marketing. We have over 20 years of traditional marketing experience and 15 years of digital marketing experience. Our team can help with every aspect of your video ad, from creating video concepts and writing a script to video production, editing, and social media marketing.
Plus, as a professional marketing firm, we can help you maximize the return on your investment. We serve clients in the Las Vegas region and throughout the United States, and we offer a full range of innovative marketing solutions to help you grow your business.
To learn more about our video marketing services in Las Vegas and beyond, call (702) 270-8772 today or contact us online.