--- title: "Speed is the Word: Optimizing Mobile Experiences" description: Eliminate speed bumps and ensure your viewing audience can accomplish their goals fast on your mobile site or app. Call 702-270-8772 for a consultation. image: https://adtack.com/hubfs/Blog_Images/mobile_and_desktop.jpg --- ![](https://adtack.com/hubfs/raw_assets/public/AdTack/assets/images/ADTACK_Logo%202023.png)   # Speed is the Word: Optimizing Mobile Experiences By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on February 24, 2016 ![](https://adtack.com/hubfs/Blog_Images/mobile_and_desktop.jpg) Speed is a relative term, particularly when you’re talking about the Internet. What was considered just a couple years ago to be a lightning fast experience would today be considered moving at a molasses pace. As speeds have increased, people’s expectations have risen regarding how rapidly they can move through mobile sites or apps. A [recent Think With Google article](https://www.thinkwithgoogle.com/articles/speed-is-key-optimize-your-mobile-experience.html?utm_medium=email-d&utm_source=2016-02-think-letter&utm_campaign=20160201-think-letter-weekly-insight-OT-DM-CS&utm_content=article-1-img&mkt_tok=3RkMMJWWfF9wsRohvqrIZKXonjHpfsX97espX6%2Bg38431UFwdcjKPmjr1YQETcN0aPyQAgobGp5I5FEMSrTYX7Z4t6MIXA%3D%3D) lays out helpful advice for marketers on how to eliminate speed bumps and ensure your viewing audience’s need for speed is met. ## Streamline Your Mobile Design Google found nearly 30% of smartphone users switch to another app or site if it loads too slowly for them to find the information they need. Of those who switch, 70% do so due to lagging load times, and 67% follow suit if there are too many steps involved to make a purchase or get the facts they’re looking for. Google suggests taking three simple steps to streamline your app’s or site’s design in order to speed up the process for customers. ## A Quick Wrap-Up Your customers want to move fast on your site or app, but that doesn’t mean they don’t want to engage. Turn them into loyal customers by acknowledging their busy lives and giving them a site that helps accomplish their needs in no time flat. When your customers learn they can rely on your site to load quickly, they’ll make return visits, and recommend you to others. If you’re a business owner, CEO or Marketing Director looking to learn more about how to increase the speed of your user’s mobile experience, let us show you how. [Contact us today](https://info.adtack.com/request-free-consultation) for a free consultation. Published by [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) February 24, 2016 [Comments **](https://adtack.com/blog/speed-is-the-word-optimizing-mobile-experiences#) [![](https://adtack.com/hubfs/bigstock-Hand-In-Hand-Between-Project-C-469101699.jpg) ](https://adtack.com/blog/5-benefits-of-using-a-home-improvement-marketing-agency) [Social Media](https://adtack.com/blog/topic/social-media) ### [5 Benefits of Using a Home Improvement Marketing Agency](https://adtack.com/blog/5-benefits-of-using-a-home-improvement-marketing-agency) By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on February 24, 2016 [![](https://adtack.com/hubfs/bigstock-Social-Media-And-Digital-Onlin-431804444-jpg.jpeg) ](https://adtack.com/blog/benefits-of-hiring-a-social-media-marketing-company-in-las-vegas) [Social Media](https://adtack.com/blog/topic/social-media) ### [Benefits of Hiring a Social Media Marketing Company in Las Vegas](https://adtack.com/blog/benefits-of-hiring-a-social-media-marketing-company-in-las-vegas) By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on February 24, 2016 [![](https://adtack.com/hubfs/bigstock-Social-Media-Icons-Fly-Over-Ci-412709746.jpg) ](https://adtack.com/blog/what-can-a-solid-social-media-marketing-strategy-do-for-you) [Social Media](https://adtack.com/blog/topic/social-media) ### [What Can a Solid Social Media Marketing Strategy Do for You?](https://adtack.com/blog/what-can-a-solid-social-media-marketing-strategy-do-for-you) By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on February 24, 2016 [![](https://adtack.com/hubfs/bigstock-Chiang-Mai-Thailand--Jan---347421187.jpg) ](https://adtack.com/blog/what-social-media-platforms-should-my-business-use) [Social Media](https://adtack.com/blog/topic/social-media) ### [What Social Media Platforms Should My Business Use?](https://adtack.com/blog/what-social-media-platforms-should-my-business-use) By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on February 24, 2016 ```json { "@context" : "http://schema.org", "@id" : "https://www.adtack.com", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Las Vegas", "addressRegion" : "NV", "postalCode" : "89148", "streetAddress" : "6053 S Fort Apache Rd 130" }, "description" : "We specialize in marketing integration. That means driving customer engagement through a fully optimized multi-media, web, and one-to-one experience. So-called “traditional” advertising such as television, radio, and print is still effective, but greatly enhanced with an optimized web presence including websites, search engine marketing, content and behavioral targeting, and social media engagement. With decades of experience in both traditional and digital media, ADTACK delivers a holistic methodology to your marketing plan that tracks and delivers optimum results.", "geo" : { "@type" : "GeoCoordinates", "latitude" : 36.0785943, "longitude" : -115.3009805 }, "image" : "https://www.adtack.com/hs-fs/hub/442993/file-2304248656-png/adtack-images/adTackLogo.png", "name" : "ADTACK Integrated Marketing", "openingHours" : "Mo-Fr 8:00-17:00", "sameAs" : [ "https://www.facebook.com/ADTACKIntegratedMarketing/", "https://twitter.com/ADTACKLV", "https://plus.google.com/107530886433425722737" ], "telephone" : "+17022708772", "url" : "https://www.adtack.com" } ```