Entering a new space means learning a lot of new concepts and terminologies. For example, if you wanted to try sailing for the first time in your life, requests to raise the jib and shouts of 'coming about' are likely to leave you scratching your head. You might watch as others, some younger and some older, are quick to action and know how to effectively maneuver the boat for fast and fun sailing. They're doing it amazingly, and you'd love to get to that skill level, but you're not exactly sure where to start or how best to proceed.
Developing an effective social media plan can make many feel like that. Like sailing and other niche industries, social media marketers have their own jargon and techniques that have taken time, experience, and a lot of learned missteps and successes to master. Should you try to jump in feet first, you'll likely find it a bit overwhelming, especially if you don't prepare yourself with a plan and a guide first.
Which is where we come in.
ADTACK Integrated Marketing is a full-service inbound marketing agency. We work with clients to develop a social media plan that fits the unique needs of their business, and help implement that plan in order to propel their business forward with full sails. The following concepts are just a few of the ways we do this through the use of social media:
- Community Growth. Did you know that 74% of adults who regularly use the Internet are active on social networking sites? It's imperative for a business to be similarly active on social media if they want to succeed. At ADTACK, we help clients effectively enter this space and grow their community through engaged and positive interactions.
- Engagement Campaigns. Emphasis on the aforementioned engagement. A big reason many businesses fail at growing their online community is due to poor (in some cases no) interactions with the few people they've succeeded in attracting to their profiles. Social media is about the social, and we are skilled at crafting effective campaigns to entertain, engage, and attract more leads to your pages.
- Content Strategy. We'll craft these campaigns by building a content strategy that provides consistent, fresh and relevant information about your business and industry. This means drafting regular blog articles and creating fun infographs your followers will likewise share to further your brand's reach.
- Web-based Networking. Networking sites like the business-focused LinkedIn enable users to connect and share information in the cyber world. ADTACK will help you establish strong profiles on these pages to attract buyers, vendors, and clients.
- Organizational Voice. Your organizational voice or brand voice is the way in which you communicate with your audience. Some companies opt to exude a playful voice, while others prefer a more professional style of writing and presentation of their content. Our ADTACK team will help you determine the best brand voice for your company.
- Online Reputation Management. This has been the doom of many otherwise successful companies. At ADTACK, we'll help monitor your online presence. We will assist you in soliciting positive ratings while also navigating how best to respond to negative reviews with the goal of improving your online reputation management and not diminishing it. (Hint: Putting a positive viral spin can turn a would-be disaster into great PR).
Contact us to learn more about social media and the specifics of how ADTACK can assist your company excel in this arena.
