As a business owner, it behooves you to take a page out of the best-selling books with regard to optimizing the performance of your website. When website visitors are engaged, they spend more time on ...
If a picture is worth 1,000 words, an online video might be worth a million clicks. Online video advertising has quickly become one of the most important tools businesses can use to build their ...
Digital technology has forever changed the way people view media. Tablets, smartphones, even watches, are increasingly used for consuming media of all types. Today, every action you take on social ...
Creating mobile ads is both an art and a science. Successful ads don’t disrupt a site so much that visitors become aggravated with the ad, yet they are designed to get attention and engage visitors. ...
It could mean the difference between toiling in obscurity and becoming a regional celebrity, soon to be channeled through the media “echo chamber” and then catapulting to fame and newfound fortune by ...
"The difference between the almost right word and the right word is really a large matter--'tis the difference between the lightning bug and the lightning."
Every business owner wants to believe his or her website is so visually appealing and teems with so much extraordinary content that people will absorb it thoroughly and progressively: starting at the ...
In an era when so much marketing is done online, businesses need top-notch content that converts. Any content that’s not effective is hindering the overall marketing plan. If you’re looking to ...
Many qualities of a great leader have been identified but there are a few that seem to stand out as being more important than others. The good news is that these qualities can be learned and they ...
No step in the sales process is as crucial as the close. If the sales team can’t close, how effective a campaign is at generating qualified leads or how adept marketers are at meeting targets’ needs ...
