Ah, the joys of ad targeting on Facebook. It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows ...
Capturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to ...
How do you measure success? If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button." And while that might provide ...
Maybe you've noticed that consumers have grown impatient, almost to a fault. As a marketer, it can help enormously to know what they're so impatient to find while they work their cell phones into a ...
It's time to do something when you're having difficulty focusing and it begins to affect the quality of your work, your productivity or both. In a quiet, reflective moment – obviously, out of the ...
When YouTube launched bumper ads in April 2016, they were touted as “little haikus of video ads” – 6-second ads that users could not skip even if they wanted to. As a marketer with more ways to spend ...
You don't have to agree. You may even disagree. And you certainly don't have to change how you use social media based on what you read, though you might. Sometimes, marketers can find great value in ...
We live in a world where timing is everything. You brush your teeth at a certain time, leave the house to get to work at a certain time and have a schedule of after-work activities you must adhere ...
Determining your optimal video length is one of the first and most important steps advertisers and businesses need to negotiate during the video planning and production stages. Video length will ...
