---
title: Jumpstart Your Inbound Marketing Guide Part Two
description: Jumpstart your inbound marketing with our free guide.
image: http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Expressions/7K0A0077.jpg
---

![](https://adtack.com/hubfs/raw_assets/public/AdTack/assets/images/ADTACK_Logo%202023.png)

  

# Jumpstart Your Inbound Marketing Guide Part Two

 By [Ashley Hoppe](https://adtack.com/blog/author/ashley-hoppe) on November 06, 2015

**![Jumpstart Your Inbound Marketing Guide](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Expressions/7K0A0077.jpg "Jumpstart Your Inbound Marketing Guide")**

If you haven’t test driven [inbound marketing](https://adtack.com/5-ways-to-be-more-efficient-with-your-inbound-marketing) yet, here’s a quick primer on the inbound marketing roadmap.

There are four stages in the inbound process — attract visitors, convert leads, close customers, and delight evangelists. Each stage has specific objectives and ways to achieve those goals. Here is a quick overview:

1. **Attract Visitors**. This phase is all about attracting the right target audience to your company’s website. Ideal ways to attract more of your perfect customers at this stage include blog posts, your website, search engine optimization (SEO) and social media.
2. **Convert Leads**. Once you’ve attracted visitors to your site, the next step is to convert those visitors into leads by gathering their contact information — the most valued commodity of inbound. This occurs when you provide something so meaningful that people want to give you their email address to get it. Tools to convert visitors into leads are landing pages with, calls-to-action, white papers, e-books, free guides, and tip sheets.
3. **Close Customers**. What do you do with your leads? You enter them into the sales pipeline to begin moving them toward becoming a customer. This is done with emails, CRM systems, and marketing automation.
4. **Delight Evangelists**. In inbound, companies don’t just forget about their customers. They continue to interact with them and delight them. This helps businesses gain several advantages — including the opportunity to upsell, receive word-of-mouth endorsements, and keep customers in the face of rising competition.

**Want to read more? Download our free guide below.**

[![Contact Us ](https://no-cache.hubspot.com/cta/default/442993/24be0cd7-449f-4f95-bb85-fa6538fdc61f.png)](https://cta-redirect.hubspot.com/cta/redirect/442993/24be0cd7-449f-4f95-bb85-fa6538fdc61f)

Published by [Ashley Hoppe](https://adtack.com/blog/author/ashley-hoppe) November 6, 2015

[Comments **](https://adtack.com/blog/jumpstart-your-inbound-marketing-guide-part-two#)

[![](https://adtack.com/hubfs/bigstock-Inbound-Marketing-Strategy-Adv-85153376.jpg) ](https://adtack.com/blog/inbound-marketing-solutions-how-to-drive-growth-for-your-business)

[Inbound Marketing](https://adtack.com/blog/topic/inbound-marketing)

### [Inbound Marketing Solutions: How to Drive Growth for Your Business](https://adtack.com/blog/inbound-marketing-solutions-how-to-drive-growth-for-your-business)

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on November 06, 2015

[![](https://adtack.com/hubfs/bigstock-Kyiv-Ukraine--July------451510209.jpeg) ](https://adtack.com/blog/hubspot-inbound-methodology-a-guide-to-growing-your-business)

[Inbound Marketing](https://adtack.com/blog/topic/inbound-marketing)

### [HubSpot Inbound Methodology: A Guide to Growing Your Business](https://adtack.com/blog/hubspot-inbound-methodology-a-guide-to-growing-your-business)

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on November 06, 2015

[![](https://adtack.com/hubfs/bigstock-Retention-Marketing-Concept-T-428594099.jpg) ](https://adtack.com/blog/inbound-marketing-methodology-grow-your-las-vegas-business)

[Inbound Marketing](https://adtack.com/blog/topic/inbound-marketing)

### [Inbound Marketing Methodology: Grow Your Las Vegas Business](https://adtack.com/blog/inbound-marketing-methodology-grow-your-las-vegas-business)

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on November 06, 2015

[![](https://adtack.com/hubfs/bigstock-Team-Work-Process-Marketing-S-461158991.jpg) ](https://adtack.com/blog/should-i-hire-an-inbound-agency-for-my-las-vegas-business)

[Inbound Marketing](https://adtack.com/blog/topic/inbound-marketing)

### [Should I Hire an Inbound Agency for My Las Vegas Business?](https://adtack.com/blog/should-i-hire-an-inbound-agency-for-my-las-vegas-business)

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on November 06, 2015

```json
{
  "@context" : "http://schema.org",
  "@id" : "https://www.adtack.com",
  "@type" : "LocalBusiness",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "US",
    "addressLocality" : "Las Vegas",
    "addressRegion" : "NV",
    "postalCode" : "89148",
    "streetAddress" : "6053 S Fort Apache Rd 130"
  },
  "description" : "We specialize in marketing integration. That means driving customer engagement through a fully optimized multi-media, web, and one-to-one experience. So-called “traditional” advertising such as television, radio, and print is still effective, but greatly enhanced with an optimized web presence including websites, search engine marketing, content and behavioral targeting, and social media engagement. With decades of experience in both traditional and digital media, ADTACK delivers a holistic methodology to your marketing plan that tracks and delivers optimum results.",
  "geo" : {
    "@type" : "GeoCoordinates",
    "latitude" : 36.0785943,
    "longitude" : -115.3009805
  },
  "image" : "https://www.adtack.com/hs-fs/hub/442993/file-2304248656-png/adtack-images/adTackLogo.png",
  "name" : "ADTACK Integrated Marketing",
  "openingHours" : "Mo-Fr 8:00-17:00",
  "sameAs" : [ "https://www.facebook.com/ADTACKIntegratedMarketing/", "https://twitter.com/ADTACKLV", "https://plus.google.com/107530886433425722737" ],
  "telephone" : "+17022708772",
  "url" : "https://www.adtack.com"
}
```