Video marketing isn't an optional component of a successful marketing campaign in today’s modern world; instead, it's a central component of any effective marketing plan. Check out a few ways that video marketing will help you stand out from your competition.
Consumers Prefer Video Content Over Any Other Form of Content
While consumers value high-quality content of all types, they have a strong preference for videos. In fact, 82% of all consumer IP traffic is video based. Videos are entertaining and enjoyable to watch, and consumers love that they can watch them anywhere they have internet access and a computer, smartphone, or tablet. Most successful videos only last a few minutes, making them ideal for consumers who have a few spare minutes during their busy days.
The video format is also ideal for learning how to do something or for receiving new information. If a customer has a question about a product or service, a video gives them the info they need via a preferred medium of communication. Even a tired student or worker who's been reading for hours will likely spend a few minutes watching a helpful video; they may not exhibit the same willingness to read an article or written tutorial.
Video Content Ranks Well with Search Engines
Search engines favorably rank videos because they're typically viewed as useful content – just another benefit of incorporating a strong video marketing strategy into your overall marketing plan. You'll need to finetune your video's title, keywords, and meta description so that it ranks as high as possible, but this process is relatively straightforward. Content that performs well with search engines will attract more traffic (and potential customers) to your website.
Since videos are favored by consumers, once an individual visits your website, they're likely to stay on your webpage longer if videos are part of your marketing campaign. The longer someone stays on your website, the more likely they are to make a purchase or initiate communication with your company.
Consumers like to share content that they find useful, and this applies to videos. They can quickly share a video on their social media accounts with a click or two. When consumers share video content with their followers and friends, this instantly expands your pool of potential customers.
Since Videos Can Forge a Personal Connection – Are You Incorporating It Correctly?
When attracting and retaining customers, it's imperative to create a personal connection. You want your customers to see your company as more than just a business; instead, you need them to see the faces (and personalities) behind your business.
Customers are more loyal to companies that they feel a personal connection with. Videos are perfect for offering casual interaction that encourages interaction with potential and existing customers. But how does one know if their video marketing tactics are working correctly? That’s where ADTACK comes in.
ADTACK offers industry-leading video marketing solutions that are sure to help you gain an edge up on your competition. If you have some ideas but don’t know how to execute them or just generally don’t know where to start, allow our crew to discuss with you the options that will take your video marketing to the next level.
Want to get started on your video marketing plans? Connect with ADTACK today to get started!
