Website push notifications can help your 
company in a variety of ways, such as increasing traffic, leads, and sales. These clickable messages can be sent to subscribers that choose to opt in, allowing you to send them useful information, including the following:
- Alerting users to new content that’s been posted, such as a blog post or podcast
- Announcing a new sale or special offers
- Reminding users to return to an abandoned shopping cart
- Suggesting curated items a customer may be interested in purchasing
How push notifications work
Push notifications give users the option to “Allow” or “Don’t Allow,” with the promise of information about the latest content, offers, and events if they opt in. Those who allow push notifications will then receive them directly on their browsers, even after they’ve closed your website. They’re accessible either on mobile devices or desktops and are delivered in real time, so the subscriber will be directed to the URL specified at the time of the message.
Benefits to subscribers
Users who become subscribers to your push notifications receive the following benefits:
- The ability to opt in or out with one click
- No need to give up personal data such as an e-mail address
- Access to relevant information specifically targeted to their interests
Best practices for push notifications
In order to provide these benefits, marketers should use the following best practices for their push notifications:
· Deliver actionable messages with a clear benefit to your subscriber
Vague messages won’t push your subscribers to act and will be lost in the clutter of communications consumers receive on a daily basis. Instead, make your point clear.
Offer a 20% discount for the next 24 hours on accessories, for example, if that’s what your subscriber was shopping for. Or provide carefully curated suggestions based on the items they bought. For example, a subscriber who buy the latest hardback thriller may appreciate a message alerting him or her that buyers who rate that book highly also like another particular book.
· Deliver a brief message to clearly communicate your main point
Push notifications are designed to be short and to the point, with a character limit of 40 to 120 characters, depending on the program you use. You’ll have to deliver your message in a concise manner, communicating the most important feature of your message.
Don’t just summarize your larger message. You want to hook your subscriber and entice them to take action by clicking on the message.
How to measure the success of push messages
Identify the actions most important to you. For example, you may be looking for purchases or ad clicks, or other behaviors.
Follow up by using analytics tools to determine how many of your subscribers are actually performing these actions. If they’re not responding in the way you’d hoped, your notifications may need to be tweaked.
To learn more about push notifications and to jumpstart your jumpstart your inbound marketing, contact ADTACK at 702-270-8772 to schedule a free consultation.
