If you’re unsure how Facebook, Twitter, or Instagram can help grow your business, this post explains everything you need to know about social media marketing for home improvement companies.
Finding clients for your home improvement business can be a massive challenge. Given the stiff competition, you may have to run an aggressive marketing campaign to attract, convert, and retain customers.
Fortunately, the emergence of social media as a marketing tool has made it easier for businesses to attract new prospects. Social media has been a game changer. You can use popular platforms like Facebook, Instagram, TikTok, and Twitter to expand your market presence and propel your business to greater heights. After all, nearly 3 billion people use social media daily, and the majority have five accounts across different platforms.
1. Choose Your Social Presence Wisely
You should choose a suitable platform where you want to build your social presence based on your core business, messaging, and target audience. Different social media sites serve varying purposes. For instance, TikTok, YouTube, and Instagram are primarily for visual presentations, while networks like Facebook and Twitter are for shareable text content.
Home improvement companies are better off leaning more toward platforms like Houzz and Porch since they are arguably the best for homebuilders and contractors. They allow you to share photos of completed projects with potential customers, share knowledge with peers, and access valuable resources.
2. Create a Content Strategy
Running a social media marketing campaign for your home improvement company is more than just posting content daily. It entails creating a viable strategy of what, how, and when to post your content. Know when to generate new content and when to reuse or repurpose previous posts. A full-service digital marketing agency can help you develop new copy ideas and create a content pipeline, allowing you to focus on other income-generating tasks.
3. Have a Solid Mix of Content
Social media marketing can be tricky if you don’t know what content to post. Ideally, every social network should have its mix of content to promote your home improvement business. You can incorporate off-topic posts such as funny videos, inspirational quotes, and holiday wishes to captivate your audience and encourage prospects to visit your website to learn more about your company.
Enlist Professional Social Media Marketing Services
Social media marketing can be tedious and time-consuming. Building a formidable social media presence requires lots of dedication, research time, and resources.
Fortunately, you don’t have to fret if you have a full-service digital marketing agency by your side. ADTACK is here to help handle all your social media marketing needs. Contact us to learn more about our social media marketing strategies for home improvement companies.
