With so many types of digital media readily available on the internet, it is important to produce content that instantly grabs the attention of prospective customers. To ensure your content is captivating enough to immediately attract your audience, follow these guidelines:
1. Add How-to Videos to Your Digital Content
Research indicates how-to videos are statistically most likely to attract attention from both current and potential customers. If you struggle to come up with ideas for how-to videos, start by identifying what sets you apart from your competitors. Then, use your company's strongest points to guide your videos.
For example, if you run a salon that offers an innovative service typically not found in your area, you might focus your videos around this service. You want your how-to videos to differentiate your product or service so your customers see why your company deserves their business.
2. Improve the Overall Quality of Your Content
High-quality content instantly attracts user attention, while low-quality media can instantly deter potential customers. When filming your videos or capturing images, use quality equipment and proper lighting for a superb final product. If your content includes written articles, hire an editor to check for errors and see that the piece is easy to read.
Although it is important to have quality content, don't be so focused on creating the perfect video or article that your publication schedule suffers. Your videos don't have to be flawless to be meaningful. Adhere to a regular posting schedule, so your content continues to attract attention.
3. Produce Content That Solves Problems
Your audience wants content that helps them solve their problems. They have questions; use your expertise and experience to give them the answers they need. You can assist your audience even more by checking to make sure your content is easy to scan. For example, you might split a tutorial with multiple steps into distinct sections and provide a written description that states when each section starts. This simple adjustment makes it easier for your audience to follow and complete the steps in the video.
4. Engage Your Audience
Engaging your audience with your digital content is a terrific way to attract traffic and forge a bond with customers. Customers who feel a connection to your company are more likely to continue viewing your content and do business with you.
One option to increase audience engagement is to use a live video form for some of your content. This form of video invites customers to ask questions and offer comments regarding your products and services. You might hold a live question and answer session or run through a tricky how-to guide customers may have questions about. If your business needs a new strategy for your digital advertising campaign, contact ADTACK today at 702-270-8772 for a free marketing assessment.
