A strong marketing campaign is vital for your company to sell its products and services to new and existing customers. Understanding common marketing phrases enables you to optimize the effectiveness of your marketing campaigns.
Important Marketing Terms You Should Know
SEO: SEO stands for search engine optimization. This refers to the practice of altering your website and online content so that it ranks better in search engine results.
PPC: PPC is an acronym for “pay per click”. PPC is a type of advertising campaign where you pay the publisher a specified amount every time your digital advertisement is clicked. A flat-rate may be used for your PPC campaign, or you might have to bid against other advertisers to obtain an ad spot. The advertiser who bids the most gets the spot.
Inbound Marketing: Inbound marketing seeks to draw your customers to your content rather than seeking out potential clients. The objective of inbound marketing is to provide useful content that appeals to your users' interests.
Link-building: Link building is the act of getting other websites to provide links to your content. You want websites to link to your content because it indicates to search engines that your content is high quality and useful. Search engines are more likely to display your sites if they believe you offer users five-star content and a pleasant experience.
Analytics: Analytics is the process of reviewing data to discover patterns. It can help you understand trends and figure out what initiatives are attracting users to your website. You use the data from the analytics to tweak your marketing campaign.
Call to Action: A call to action is something on your website that encourages your visitors to take some type of action. It can be in the form of a link, button or form. Visitors who complete the call to action are likely viable marketing leads.
Clickthrough Rate: The clickthrough rate is the percentage of people who click through to the next step of your marketing campaign. To find the clickthrough rate, you look at how many people clicked and divide it by the number of visitors to your page.
Conversion Rate: The conversion rate is the percentage of people who complete a specified activity, like completing a form or signing up for your email list. Your pages should strive to have high conversion rates.
Evergreen Content: While content is information on your website that users can read, use or share, evergreen content refers to info that provides value to readers regardless of when they access it. Evergreen content is not time-sensitive and ages well.
Long-tail Keyword: A long-tail keyword is a specific search phrase with at least three words in it. Long-tail keywords are more specific, and visitors who access your site via a search for a long-tail keyword are more likely to buy your product or service.
Mobile Optimization: Mobile optimization is the act of formatting your website so that it's easy for users to read and interact with via a mobile device.
Turn Words into Actions
Now that you know what these important marketing terms mean, it’s time to implement them. ADTACK specializes in these services and will help you create a marketing strategy that helps increase brand awareness, engagement and ultimately, sales. Contact us at 702-270-8772 to schedule a marketing assessment.
