Many businesses have become well versed in using Facebook and Twitter for marketing their companies and products, but may not be as familiar with Snapchat. Don’t miss out on a huge potential audience, since there are about 4 billion views a day on Snapchat.
Snapchat’s main focus is sending photo and video messages, and it can be a powerful way for your business to stand out from the competition.
The following are five effective ways businesses can market through Snapchat:
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Show a Behind-the-Scenes Glimpse
Let users have a look behind the scenes, giving them an insiders’ view of your company. This type of content is ideally suited to Snapchat, and it humanizes your company while creating a bond with your viewers and customers.
The NFL’s Philadelphia Eagles utilize Snapchat quite effectively in this way by taking viewers into the locker room and offering a behind-the-scenes view of game preparations.
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Offer Exclusive Promotions
Since Snapchat users must accept you as a friend before you can send them content, why not reward that loyalty in a buzz-worthy way? This can help increase sales as well as keep your viewers and customers coming back for more.
Frozen yogurt chain 16 Handles rewarded their customers with a unique discount of varying amounts through Snapchat. Customers could learn the exact discount and redeem it by opening the snap at a 16 Handles register.
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Partner with Influencers
Today’s definition of celebrity has expanded beyond movie or TV stars to include Snapchat celebrities. By partnering with Snapchat influencers that reach the demographic you’re looking for, you can promote your company and products to a targeted audience and expand your following.
Taco Bell and Disney have partnered with Shaun McBride ("Shonduras"), who creates intricate Snapchat art. He promotes their companies through branded content that has an authentic feel, so it’s more likely to be watched and acted upon.
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Sponsor Giveaways
Giveaways are always popular, and companies who conduct them through Snapchat can take advantage of the app’s time-limit feature to create a sense of urgency. Promote the giveaway on other social media platforms, and let Snapchat users submit their information through the app. You can ask them to snap a photo while using your product, invite friends to join in, and more.
GrubHub created a successful week-long scavenger hunt, posting daily challenges for followers to complete. Ten winners a day were rewarded with $50 in free GrubHub takeout.
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Deliver Exclusive Previews
Everyone likes to get the scoop before anyone else, and Snapchat provides a great way for companies to give their viewers advance content. This effectively creates interest and makes their viewers feel rewarded.
Fashion designer Rebecca Minkoff used the app to give an advance look at her new collection prior to New York Fashion Week. This pleasantly surprised fans and gave them content that wasn’t yet available on other platforms.
Like what you see? For more innovative marketing solutions download our free guide, "Jumpstart Your Inbound Marketing."
