Your website is the hub of all your online activity, and needs to be treated with as much care and attention as a physical store. If you're getting ready to build or re-launch your website, pay attention to these areas to maximize its effectiveness!
- Responsive Website Design
People today could visit your website on devices from 4" smartphones to 40" SmartTVs. To deal with this, responsive web design is a must have for any kind of website. Responsive design uses adaptable layouts that reconfigure themselves based on the size of the device, allowing relatively consistent appearance and performance on all devices.To see this in action, check out Microsoft's homepage. Open it in a desktop browser, then resize the window and watch how it adapts.
- Competitive Analysis
Your website doesn't exist in a vacuum, with many others already in your market. Before committing to a design style and content approach, survey your competition for their strengths and weaknesses. Some things to focus on include:
- Keywords they rank highly for
- Link popularity and/or site authority
- Social media activity
- Conversion architecture points
There are numerous free tools for conducting these analyses online. However, this is one area where hiring experts in web marketing will likely yield better results.
- Graphic Design
Don't just use a Wordpress theme! The web is currently filled with low-rent sites using standardized templates, and they aren't likely to impress visitors. You want a distinctive design, with custom graphics, specifically to help differentiate yourself from others in your market.
One of the easiest and most powerful single decisions here is your choice of color scheme. A distinctive and eye-pleasing combination of two or three main colors will make you easily-recognizable.
- Blogging
If you want to attract leads and boost your SEO rankings, add a blog to your site. Before your site goes live, you should already have a very clear idea of who the audience for your blog will be, the keywords you'll target, what tone of voice it will use, and which topics it will cover.
We suggest (re)launching your site with several blogs already written and in place, so there's plenty of great content to explore. Once launched, be sure to add new blogs frequently. At least once a week is best.
- Landing Pages
Your landing pages are your primary tool for converting visitors into leads. They should be extremely focused, presenting a clear value proposition and a simple method for signing up or continuing the process. Adding a picture or video will greatly increase conversion rates.
Depending on your marketing strategy, you may also need to think about making some landing pages a "blind alley." Remove your navigation bar and any other links besides those that complete the process to keep the user focused on the path you want them to take.
The team at ADTACK brings dozens of years of experience in marketing, both online and off. No matter your field, or the size of your budget, we can craft online marketing strategies that'll take your website to the next level!
