It’s no secret that video marketing is one of the most popular marketing strategies employed by businesses today. In fact, statistics by Wyzowl, 87% of businesses use video marketing. This shouldn’t come as a surprise if you consider that millions of people worldwide spend billions of hours watching video content on social media platforms like YouTube and TikTok.
If you’ve been considering adopting video marketing into your overall marketing strategy but haven’t made up your mind about it yet, here are some of the reasons why you might want to do so:
1. Video Content is In High Demand
There is no doubt that video is the most popular medium through which people consume information. This is because video content is easier to consume but also more memorable compared to text. It’s no surprise then that 54% of consumers want to see more video content from the businesses that they support.
2. Videos Are a Favorite Content Medium For Most Consumers
Videos are arguably the most versatile and engaging method of conveying information, since they give viewers an accurate picture of what is going on. Most consumers prefer videos to other mediums since they are easily digestible and can be quite entertaining. So, if you’re looking to drive engagement in your business, creating video content might be the most effective way to achieve that.
3. Video Marketing Helps in Generating Leads
Video marketing is one of the most powerful marketing tools when it comes to generating leads. In fact, statistics have revealed that businesses that employ video marketing generate 66% more leads per year than those which don’t. Through video content, you can convincingly tell your consumers what your business is all about, what you are offering, and why your target customers need you in their lives.
4. Video Marketing Can Drastically Increase Your Sales
In addition to generating leads, video marketing has been proven to be highly effective at converting leads into sales. Statistics have shown that 8 out of 10 people purchase software or apps after watching a brand’s video. This high sales conversion rate can be attributed to the fact that video content gives customers an opportunity to see how products work in real-time.
5. Video Content Is Effective At Driving Web Traffic
According to statistics, 82% of global internet traffic comes from video content. By employing viral video marketing strategies, you can create content that resonates with large audiences thus allowing your videos to be organically shared widely.
Wrapping Up
As you can see, there are plenty of benefits that you can enjoy from integrating video content into your overarching marketing strategy. If you’re looking for a video marketing company to help you achieve your marketing objectives and grow your business then ADTACK is the right partner for you. Contact us today to learn about our services.
