As most business owners know, creating an online presence is vital to reach potential customers. Building a website gives your business a home base on the internet. However, not all websites are created equal. Below, we're sharing five reasons to give your website a makeover.
- Make a Great First Impression
If you advertise your website on business cards, marketing materials, or anywhere online, it will be the first place many people go to find you. It's important when potential customers visit your site, they get a great first impression.
Greeting website visitors with cheesy clipart or huge blocks of text will give the impression your business is less than professional. On the other hand, a sleek and modern design will draw potential customers in. Having a well designed website will leave a lasting impression.
- Make Yourself Known to Search Engines
Search Engine Optimization (SEO) is a term used frequently when discussing how to bring more traffic to a website. Using keywords in a way that makes sense and flows well with other content can put your site at the top of search engine result pages.
Giving your website an update includes having a professional revise the content on your site. Let a copywriter look over your content and make changes to include significant keywords. When done well, SEO can make your website more visible to a larger audience and help potential customers find you in the online crowd.
- Create a Better User Experience
A professional website should be clean, informative, and easy to navigate. This means taking away clutter, making the site faster, adding a search feature and providing clear menus to take visitors where they want to go. Give visitors a reason to stay and learn more about your business.
- Build Your Brand
Take a look at your business marketing materials. From business cards to informative pamphlets to company tee shirts, your company branding should be consistent. Using a color scheme, logo, and slogan will make various materials more cohesive.
As you look at ways to improve your business website, take those branding tools into consideration. Make your website an extension of your office by including the same colors and using the same tone throughout your writing. This will also help customers get a better idea of who you are.
- Improve Conversion Rates
Look at what worked and didn't work in the past and use that to create a better future. This is the idea behind improving conversion rates. Looking at website analytics will show you where users were clicking and what pages were being ignored. Improving conversion rates means making important information more prominent. It will help users find ways to contact your company, purchase your products, and share your content more easily.
It's important to remember that the redesign of your website should be thought of as an investment and when done well, it can grow your customer base in a dramatic way. For help on your website redesign, contact ADTACK for a free consultation today or call 702-270-8772.
