As a business leader, we can only assume you 
love your company; otherwise, you wouldn't be successful. When you love your business, you have to have affection for your customers (at least to a certain extent), and that relationship requires attention and nurturing just like any other relationship in life.
Wouldn't it be great if people would just know how great your company is and come knocking at your door without any effort on your part? Of course it would! While that's not exactly reality, inbound marketing certainly does its part to get you noticed by the right audience.
The thing is, there is no magic formula that will send people down your sales funnel at the click of a button. Inbound marketing is a labor of love that requires attention, and as you nurture your marketing campaigns, you'll begin to notice reciprocal affection from your audience, which should eventually result in increased ROI.
Here are four lead nurturing tactics to drive our audience deeper into your sales funnel:
- Involve Your Sales Team in the Nurturing Process. This may sound like an obvious point to some, but for many companies, sales and marketing teams live in separate silos. To facilitate the lead nurturing process, bring your sales team onboard through brainstorming meetings and idea-sharing sessions. Invite your sales team to share their points of view and express pain points they've heard from their customers.
It's important to remember that your sales team touches and talks to your potential customers, so their feedback should be of the foremost importance.
- Push Your Limits. Most leaders are already taxed in terms of time and capacity to do more, but if you're a small business leader, you're probably in an extra sticky spot -- you need to generate leads to build business, but you're too busy to worry about lead generation.
Set up specific, dedicated times that you devote solely to lead nurturing and nothing more. Find times when business is regularly slow so you won't be distracted by daily activities, and make use of tools that will do some of the work for you. This is a great time to set up automated email blasts and blog posts.
- Reuse, Reword, Recycle. If you already have amazing content, why waste it? Reuse your existing content to massage your target market into a more pliable buying position. A white paper can be cut into a blog series with three of four pieces. YouTube video snippets make for excellent space-fillers that engage audiences.
- Be Timely With Your Attack. According to Hubspot, "The odds of a lead entering the sales process, or becoming qualified, are 21 times greater if contacted within five minutes." In other words, the more timely you are with your response, the more impact your nurturing efforts will deliver.
There are plenty of Lead Nurturing tactics to build loyalty from your audience. If we've missed some of your favorite strategies, please share them with us @ADTACKLV.
